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Luobofield

Offering custom-made manufacturing solutions

Luobofield started in 2013 when we began to see too many companies
struggling to find the right, quality manufacturers for their purposes.
Quality issues, excessive prices, unhealthy materials, and unreliable testing
reports were common, putting consumers and businesses at risk. Within
our management team we have more than 25+ years of experience in the
world of manufacturing to reduce risks like these.

Within our network were many truthful manufacturers offering quality, transparency and value for money. Thus, we started to connect-the-right-dots from start-ups and brands and institutions to manufacturers all over the world.

We call ourselves a trading service company because we connect-the-right-dots, serving our customers by offering reliable transparent supply chain solutions and products.

Today, we continue to value our essential role in the search for the right manufacturer, the number one challenge for most companies.

Our mission

Our purpose with Luobofield is to connect-the-right- dots in the world of manufacturing by providing superior reliable transparent supply chain solutions. Our services prevent our clients from saving time and costs on sourcing, while benefiting from our solutions to achieve their goals and grow their brand.

Our vision

Finding the right sourcing partner requires excellent communication skills and understanding of cultural backgrounds. We believe that, when you invest sufficient time, you will find the best solution for your needs, but immersing oneself in a foreign manufacturing culture is incredibly time-consuming. This obstacle demonstrates why it is vital to trust in the services of a partner who understands the market and worldwide cultures of manufacturing.

luo•bo•field (luō bó’field)

Our name explained

Our company name, Luobofield, may be difficult to pronounce because it is named after our founder, 

Dutchman Robert Jan Grasveld. The first part of the name is a translation of his first name ‘Robert’ to 

Chinese [Luōbó]. Field is the second part of his Dutch surname Grasveld, in English translated to Grassfield, resulting in the name Luobofield. We chose the color orange, because when you pronounce Luōbó incorrectly, you will say carrot in Chinese. We can assure you that Robert Jan introduced himself many times as Mr. Carrot!

Our color palette

In our branding, we choose the colors green and orange. Green represents the surname of Robert Jan, which is Grasveld, in English translated to Grassfield. It also stands for vitality, renewal and sustainability. Orange stands for carrots and the country of origin of our founder, the Netherlands. Besides that, it represents excitement, affordability, creativity, light-hearted, and youthful. Both colors compliment each other and create a modern balance.

The philosophy behind our dots

As you have seen, we use dots in our branding. These dots are circles which symbolises collaborations between different parties. The collaboration can be in any preferred size. Besides this, circles are a symbol of a connected community which invites participation, but also stability and collaboration. On top of that, it is also a sign of continuity and perseverance.

Core values

Commitment

not only to our clients, but to ourselves and our network.

Accountability

to our commitment and the execution of business standards.

Quality

exceeding expectations of your request with superb service.

Fun

if you have fun with your job, you will achieve your goals more easily.

Humbleness

we know our primary function is to serve you as a customer.

Respect

we treat each other with respect and reward performance.

Winning

we aim to arrange the best deals for our clients, our partners, and ourselves.

Profit

we minimize costs and increase your profit by maintaining a lean organization.

Sustainability

we stimulate durable materials, so the world remains a liveable place for the next gen.

Performance

Good is not good enough.

Challenging

always aiming for the best solutions.